Korean Beauty Bestsellers
k-beauty
Sign up for the newsletter and receive a 10% discount
By completing this form, you are subscribing to receive our emails. You can unsubscribe at any time.
Formulated with Fision® EcoSil, clinically proven to increase shine after 5 uses
Create mermaid-worthy beach waves with a subtle sheen — no stiffness, just a soft, touchable texture
Enriched with rosemary, biotin and magnesium to support hair strength and hydration
Amaze® SP polymer fights frizz and humidity for all-day volume and bounce
Free and fast shipping from €69
Free samples with every order
10% for loyal customers
Your order ships carbon neutral
Adding product to your cart
Formulated with Fision® EcoSil, clinically proven to increase shine after 5 uses
Create mermaid-worthy beach waves with a subtle sheen — no stiffness, just a soft, touchable texture
Enriched with rosemary, biotin and magnesium to support hair strength and hydration
Amaze® SP polymer fights frizz and humidity for all-day volume and bounce
And smelling wonderfully of rosemary
Light spray that enhances natural waves and curls with just a few sprays
Plant-based polymer seals hair fibers and adds shine without product buildup
Enriched with our signature scent of sweet lavender and rosemary
Vegan, cruelty-free, and Leaping Bunny certified
Free from parabens, phthalates, silicones and sulfates
Spray lightly on damp or dry hair, from mid-lengths to ends. Scrunch and air-dry to enhance natural, beachy waves.
For best results on wavy hair: apply to dry hair.
Pro Tip: Spray damp hair with Kitsch Moisturizing Argan Milk Leave-In Conditioner before applying this product for extra hydration and nourishment.
Aqua/Water/Eau, Magnesium Chloride, Sodium Polyitaconate, Fragrance*, Cetrimonium Chloride, Pentylene Glycol, Propanediol, Hydrolyzed Rice Protein, Caprylyl Glycol, Adansonia Digitata (Baobab) Seed Extract, Amaranthus Caudatus Seed Extract, Panthenol, Trisodium Ethylenediamine Disuccinate, Ehthyhexylglycerin, Sodium Chloride, Rosmarinus Officinalis (Rosemary) Leaf Extract, Biotin, Benzyl Alcohol, Beta-Caryophyllene, Lavandula Hybrida Oil, Limonene, Linalool, Linalyl Acetate, Vanillin
*Natural fragrance derived from plants
Light spray that enhances natural waves and curls with just a few sprays
Plant-based polymer seals hair fibers and adds shine without product buildup
Enriched with our signature scent of sweet lavender and rosemary
Vegan, cruelty-free, and Leaping Bunny certified
Free from parabens, phthalates, silicones and sulfates
Spray lightly on damp or dry hair, from mid-lengths to ends. Scrunch and air-dry to enhance natural, beachy waves.
For best results on wavy hair: apply to dry hair.
Pro Tip: Spray damp hair with Kitsch Moisturizing Argan Milk Leave-In Conditioner before applying this product for extra hydration and nourishment.
Aqua/Water/Eau, Magnesium Chloride, Sodium Polyitaconate, Fragrance*, Cetrimonium Chloride, Pentylene Glycol, Propanediol, Hydrolyzed Rice Protein, Caprylyl Glycol, Adansonia Digitata (Baobab) Seed Extract, Amaranthus Caudatus Seed Extract, Panthenol, Trisodium Ethylenediamine Disuccinate, Ehthyhexylglycerin, Sodium Chloride, Rosmarinus Officinalis (Rosemary) Leaf Extract, Biotin, Benzyl Alcohol, Beta-Caryophyllene, Lavandula Hybrida Oil, Limonene, Linalool, Linalyl Acetate, Vanillin
*Natural fragrance derived from plants
"I really like Anne's advice, she is a specialist who can always help me discover new things. I have never been disappointed."
“Bio'ty Lab is my regular beauty shop because I know I make safe choices here and because the contact with Anne is personal.”
"I got to know the products step by step. I started with a rosehip oil and I know that I will never return to what I used before. My skin is better than ever, acne is almost completely gone."
“Whenever I'm near Ghent I always send Anne a quick text so I can pop into the showroom to do some shopping... I can't resist!”