Welcome to Bio'ty Lab, the webshop for natural & organic beauty products .

We also have a showroom/shop in Sint-Martens-Latem (Ghent) where you can shop by appointment . (info@biotylab.com)

Instead of smearing our skin with harmful ingredients, we should opt for healthy and environmentally friendly alternatives!

  • 90-100% natural and organic (good for your health and the environment)
  • We analyze all ingredients for you - so you can lubricate carefree and safely
  • Good for the environment and humanity (sources of sustainable ingredients, fair trade, optimized use of energy, recyclable packaging without frills and support for local communities, not harmful to the sea or coral)
  • Not tested on animals
  • Many products are vegan, be sure to check this category (no animal ingredients)
  • The skin is the largest organ in your body . It protects you but also absorbs everything that is applied to it. There are no transdermal filters and everything you put on your skin ends up in your bloodstream. It's a both and and story: for years on end you've been putting junk on your skin that can cause damage in the long term.
  • We are constantly exposed to chemicals and influences . The polluted air we breathe, the pesticides and genetically modified foods we eat, the synthetic clothing we wear, the Teflon pans and plastic containers we cook with, and last but not least the skin care products we apply. This ubiquitous cocktail can be harmful in the long term (due to its persistence and the bioaccumulation of the chemicals) and there are suspicions that it can trigger allergies and irritations, stimulate Alzheimer's disease or even trigger cancer... A risk that we personally do not want to take . Better safe than sorry.
  • Then you can make an appointment so that you can visit the showroom in Sint-Martens-Latem

About Anne Poelmans, Founder Bio'ty Lab

The world of Fashion & Beauty holds no secrets for Anne Poelmans . She was the head stylist of ELLE Belgium for eight years, ran the ELLE Belgium website for three years and worked for Vogue . Based on her passion for beauty, she took over the well-known webshop www.biotylab.com in early January 2018, where she sells her favorite organic beauty products.

" With Bio'ty Lab I hope to offer you an alternative, a well-considered choice of products: to protect your health and your inner and outer beauty. I would like to encourage you to think about the content of the products you apply to you body and on your face. Everything was selected and tested by myself, I give customers as much advice as they want and only sell products that I support 100% and that fit within my philosophy or to visit the showroom in Sint-Martens-Latem by appointment ."