Korean Beauty Bestsellers
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Hydrate. Soften. Strengthen.
Suitable for all skin types, even sensitive.
This non-comedogenic cream has undergone clinical testing, proving it reduces redness and strengthens the skin barrier. It also provides excellent hydration, leaving your skin feeling silky soft.
Fortified with oatmeal, an FDA-approved skin protectant, it soothes, protects, and strengthens the skin's barrier function for less sensitive skin over time. Created with reactive skin in mind, this hydrating moisturizer is carefully formulated without fragrance and approved by the National Eczema Association.
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Hydrate. Soften. Strengthen.
Suitable for all skin types, even sensitive.
This non-comedogenic cream has undergone clinical testing, proving it reduces redness and strengthens the skin barrier. It also provides excellent hydration, leaving your skin feeling silky soft.
Fortified with oatmeal, an FDA-approved skin protectant, it soothes, protects, and strengthens the skin's barrier function for less sensitive skin over time. Created with reactive skin in mind, this hydrating moisturizer is carefully formulated without fragrance and approved by the National Eczema Association.
Fragrance-free cream that is absolutely non-greasy, feels like gel and is quickly absorbed.
Why we love it
Lightweight texture. Heavy-duty skincare benefits. Absorbs with a silky, soft touch—for stronger, less sensitive skin over time.
Note from the founder
"When your skin is reactive like mine, it's really hard to trust a new product. With Barrier Build, I wanted to create something that would comfort even the most sensitive skin—and that would wear beautifully under makeup."
— Sasha, founder ILIA
How to use
Apply a small amount to your skin morning and evening. Use it alone or under makeup to create a smooth, hydrated complexion.
For an extra dose of hydration, apply over ILIA's The Base Face Milk
Active Ingredient: Colloidal Oatmeal……1%
Inactive Ingredients: Aqua/Water/Eau, Caprylic/Capric Triglyceride, Squalane, Glycerin, Arachidyl Alcohol, Propanediol, Butyrospermum Parkii (Shea) Butter, Behenyl Alcohol, Avena Sativa (Oat) Kernel Extract, Lithothamnion Calcareum Extract, Ophiopogon Japonicus Root Extract, Lactic Acid, Polyglycerin-6, Polyglyceryl-6 Laurate, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Arachidyl Glucoside, C15-19 Alkane, Maltodextrin, Amylopectin, Hydrogenated Lecithin, Biosaccharide Gum-1, Pentylene Glycol, Trisodium Ethylenediamine Disuccinate, Sodium Levulinate, Calcium Chloride, Glyceryl Caprylate, Xanthan Gum, P-Anisic Acid, 1,2-Hexanediol, Caprylyl Glycol, Glucose, Sorbitan Oleate, Sorbitan Isostearate, Potassium Sorbate, Sodium Benzoate, Citric Acid.
Why we love it
Lightweight texture. Heavy-duty skincare benefits. Absorbs with a silky, soft touch—for stronger, less sensitive skin over time.
Note from the founder
"When your skin is reactive like mine, it's really hard to trust a new product. With Barrier Build, I wanted to create something that would comfort even the most sensitive skin—and that would wear beautifully under makeup."
— Sasha, founder ILIA
How to use
Apply a small amount to your skin morning and evening. Use it alone or under makeup to create a smooth, hydrated complexion.
For an extra dose of hydration, apply over ILIA's The Base Face Milk
Active Ingredient: Colloidal Oatmeal……1%
Inactive Ingredients: Aqua/Water/Eau, Caprylic/Capric Triglyceride, Squalane, Glycerin, Arachidyl Alcohol, Propanediol, Butyrospermum Parkii (Shea) Butter, Behenyl Alcohol, Avena Sativa (Oat) Kernel Extract, Lithothamnion Calcareum Extract, Ophiopogon Japonicus Root Extract, Lactic Acid, Polyglycerin-6, Polyglyceryl-6 Laurate, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Arachidyl Glucoside, C15-19 Alkane, Maltodextrin, Amylopectin, Hydrogenated Lecithin, Biosaccharide Gum-1, Pentylene Glycol, Trisodium Ethylenediamine Disuccinate, Sodium Levulinate, Calcium Chloride, Glyceryl Caprylate, Xanthan Gum, P-Anisic Acid, 1,2-Hexanediol, Caprylyl Glycol, Glucose, Sorbitan Oleate, Sorbitan Isostearate, Potassium Sorbate, Sodium Benzoate, Citric Acid.
"I really like Anne's advice, she is a specialist who can always help me discover new things. I have never been disappointed."
“Bio'ty Lab is my regular beauty shop because I know I make safe choices here and because the contact with Anne is personal.”
"I got to know the products step by step. I started with a rosehip oil and I know that I will never return to what I used before. My skin is better than ever, acne is almost completely gone."
“Whenever I'm near Ghent I always send Anne a quick text so I can pop into the showroom to do some shopping... I can't resist!”