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After living in Chile for five years, bio-engineer Maayke Ruyffelaere returned to Belgium with her two-year-old daughter and an inspired plan. Fascinated by the botanical treasures of Patagonia, she decided to create a genuinely clean skincare line based on what she learned in Chile. Her knowledge of agro-ecology, clean beauty and the fair trade movement led to choosing the wild rose varieties Rosa rubiginosa and Rosa canina – endemic to the region of Maiwe in southern Chile – as subjects of study and leading ingredients in her line. Amazed by the countless benefits the dark-orange rosehip oil can bring to one’s complexion, she started developing the best possible blend out there.