In Fiore

Inspired by old-world apothecaries and history’s alchemists, In Fiore's founder, Julie Elliott has always been inspired by old medicine formulas and the power of natural ingredients.

She is guided by intuition for scent and blending, a passion that emerged in childhood while combing through her mother’s French cosmetics, and remains the formulator behind every handcrafted elixir. And because she believes sophistication lies in simplicity, Julie looks at ingredients as characters, each with a role to play, working to bring them together with a harmonizing agent.